Whats the difference between a market segment and a market niche?

Enriqueta Steffen: Sorry, not sure about this

Enriqueta Steffen: his right market segment is broader

Coleman Petropoulos: Niche Segment

Jeremy Donohue: A market segment is usually considered to be a very broad area. For example, let's say I produce LCD TV's. I have just tapped into the Flat Screen Television Segment (some also include price in the segment, it's pretty varied). Now, what if this LCD TV cost's $10,000 and is made for animation companies. Then I have just tapped into a "niche" (i.e. a specialized area where it is possible to dominate). Tapping into Niches are important to some companies because here you can sell high margin products and sometimes have a monopoly over this small market. Small niches are also less volatile than an entire market segment....Show more

Coleen Carignan: Those terms certainly overlap, I always picture a niche as being more highly specialized, perhaps a paint manufacturer selects to only cater to interior pain! t applications, or only marine paint applications, a niche company might specialize in organic bio degradable wood stains.

Danica Timperman: It depends..